【講些正經的!】 兩本非經濟人也要讀的經濟書
Freakonomics - Brief
FREAKONOMICS
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A Rogue Economist
Explores the HiddenSide of Everything
Steven D. Levitt and Stephen J. Dubner
eBook
CONTENTS
AN EXPLANATORY NOTE
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In which the origins of this book are clarified.
INTRODUCTION: The Hidden Side of Everything In which the book’s
central idea is set forth: namely, if morality represents how people
would like the world to work, then economics shows how it actually
does work.Why the conventional wisdom is so often wrong...How
“experts”—from criminologists to real-estate agents to political scientists
—bend the facts...Why knowing what to measure, and how to measure
it, is the key to understanding modern life...What is “freakonomics,”
anyway?1. What Do Schoolteachers and Sumo Wrestlers
Have in Common? In which we explore the beauty of incentives,
as well as their dark side—cheating
How The Cloud Change the Economy
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Consumption Economics: The New Rules of Tech
Consumption Economics: The New Rules of Tech
Keynote by Todd Hewlin on
JB Wood, TSIA
Consumption Economics: The New Rules of Tech
eBook - Free Download
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